A successful setup exhibition booth is one that attracts customers. This means that you need to have an eye-catching display in a suitable location. Your display has to stand out from your competitors and create an impression that lasts far beyond the exhibition in the mind of the consumer. In technology world this is synonymous to attracting traffic to your website. The secret lies in innovation and creativity that will make you stand out from the rest of the exhibitors. ExpoMarketing helps you design an innovative display that sets you apart as the best provider of technological solutions in the market. Here are different ways to set up a technology based exhibition that stands out from your competitors.
Enhance display through Interactive Screens
Use of screens is a common practice in technology based exhibitions due to their ability to create visually attractive exhibitions. To stand out from the crowd of exhibitors, you need to use interactive screens. Interactive screens gives you a chance to demonstrate to customers the technological solutions that your company offers and how it solves their problem. The interactive screens should be large enough with high resolution to display vital information to customer using eye-catching videos, images and graphics. They are also able to engage many customers at the same time and immerse them in your technology as they get information about your products.
Attract customers using Triggered Technologies
Triggered technologies is the best way to attract customers to your exhibition. This is technology that uses sensors and is activated by a certain action such as the motion of a person. When a customer walks past your exhibition booth the motion sensor technology may trigger an attractive ray of light, sound, video, or other special effects. This helps to catch the attention of passers by attracting them to your booth. It also helps to create vivid emotional memories in the minds of visitors enhancing your brand image.
Incorporate Interactive Games
Use of technologically-based interactive games is another great way to attract, engage and inform your customers about the technological solutions that you offer. If you are exhibiting gaming laptops give your customers a chance to play the game and see the amazing experience they form buying these laptops. Games are fun, enjoyable and encourage customers to participate while at the same time offering vital information about your products. You may setup games that the visitors can play against each other and win a prize which is one of your products.
Use Quick Response Codes
Quick response codes is one of the best ways to enable customers visiting your exhibition to easily access information of your products/services beyond the exhibition. These codes offer fast and reliable link to your website, mobile Apps and online information to customers in a faster, simple and technologically friendly manner. All the customer needs to do is to scan the code and it is immediately saved on the phone. The customer can therefore check for information about your products, download your App later on after the exhibition. This helps to attract traffic to your website saving advertising costs. It also enables the customers to bet further information that they may not get at the busy exhibition at their own convenience giving them a deeper understanding of your products or services.